See https://hacks.mozilla.org/2013/01/introducing-web-activities/ for more information. Unfortunately, whole activities are build around MIME types, and I am not sure we will have a correct one set anyway. According to http://www.openldap.org/lists/openldap-general/200001/msg00028.html the best available mime type is probably text/directory defined in ftp://ftp.isi.edu/in-notes/rfc2425.txt